How to Ask for a Review From Customers

Getting a stranger to give their credit menu information online is hard. Marketers don't have it easy.

But practice you lot know what makes it so? Client reviews.

Customer reviews make your products more than believable, more "real," if you will.

Your re-create won't have to practise the heavy lifting alone; reviews are proven to brand information technology easier for new customers to stop a buy.

If your production pages need a boost in conversions and you accept a solid base of operations of happy customers, you came to the right identify. In this article, yous will larn how to ask customers for a review.

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Feel free to spring to the section you desire to larn about:

• Why customer reviews are crucial in ecommerce
• Channels yous can use to enquire customers for a review
• Tips for asking for a customer review
• Templates you can use to ask customers for a review

Why are customer reviews crucial in ecommerce?

Why wouldn't they exist? Customer reviews are unbiased opinions well-nigh a product's quality.

Marketers and copywriters can shape the truth to whatever form they desire because information technology'due south in their involvement to do so. A client who takes the fourth dimension to write a review doesn't have whatever interests (with some exceptions) except sharing the truth about a product.

Customer reviews are believable and relatable, which is why consumers, on average, read ten online reviews earlier making a purchase.

Over the past few years, the number of consumers who read customer reviews has grown. In 2021, PowerReviews institute that 99.9% of consumers read them, compared to 97% who stated the same in 2018.

How many customer reviews should you have? Well, one customer review is better than no customer review. However, you desire to have equally many as you can because not everybody thinks the same way; your visitors desire to see both the good and the bad reviews. In fact, one study found that given ii products with similar ratings, consumers are more than probable to buy the product with more reviews.

According to PowerReviews, 68% of consumers say that ideally, a product should have at least 26 reviews.

Some other study by Spiegel Research Centre establish that production pages with at least v reviews increase their purchase likelihood by a factor of nigh 4x.

If yous're selling on Shopify and you oasis't started adding customer reviews, you should consider installing an app like Yotpo, Judge.me, or Loox.

Ii channels you can use to ask for a customer review

Adding a customer review widget to your production pages won't requite you positive results if y'all don't drive your customers to them. With the following two methods, you lot will get the reviews y'all sorely need.

Automated email sequence

Only equally sending automated e-mail campaigns to potential customers will increment your sales, such a campaign will get you lot reviews.

People only need to be reminded because, otherwise, most won't write a review.

A customer review email sequence requires non more than two or three emails, which tin can be part of a greater post-buy client experience.

Consider this concise and straight-to-the-bespeak example from Papier (see the full collection of review requests here) 👇

The email can exist as simple as the email you lot see to a higher place, or information technology can include graphics and past client reviews to expand the social proof effects, as shown below.

As a rule of thumb, the simpler the email looks and the clearer the activeness is, the improve. All the electronic mail should include is an acknowledgment of the purchase and a clear CTA that leads people to your client review page.

💡Notice that Sun of a Embankment used a discount code every bit an incentive here. We'll talk more than nearly incentives in the following sections of the commodity.

Notifications

Notifications piece of work similar to emails, except that the recipient gets the message not in their email inbox, but in their mobile phone or desktop (depending on how they subscribed to the notifications).

Noah Weiss, VP of Product at Slack, summarizes the 3 essential qualities that make notifications powerful:

1. Timely: They should be sent at the right time (more on that subsequently).
2. Personal: They should expect like a friend sent information technology (similar an SMS or IM bulletin)
3. Actionable: It should be clear what the recipient should do.

Consider this example of a push notification that includes three quick response options 👇

To first sending notifications, you tin can use a Shopify app like Notifications, or a more than robust tool like PushOwl or PushEngage.

How to enquire for a client review

When asking for a client review, you may fright that some customers may give you a ane or two-star review, which could give a bad impression of your company. Although depression-star reviews are an excellent opportunity to gather customer feedback, you still shouldn't be afraid of them inside some limits.

According to Spiegel Research Center, 82% of shoppers specifically seek out negative reviews. The report theorizes that almost-perfect ratings undermine the brownie of a product review.

In fact, purchase likelihood peaks at ratings in the iv.0 to four.vii range and then begins to decrease as ratings approach 5.0, suggesting that shoppers see ratings at perfect ratings as "likewise skilful to be true."

Another study by Reevoo plant that consumers spend 4 times every bit long on a site when they collaborate with negative reviews and detect a 67% increment in conversion rate (as long as these are in the minority grouping).

Remember these facts whenever yous ask for a customer review and see a negative review. Information technology shouldn't be so bad, after all.

Now, hither are iii tips that volition aid you ask for client reviews with more chances for success 👇

Offering an incentive

Your well-nigh loyal customers may give y'all a review if you lot but inquire them (and later, yous will see one template you tin employ to exercise this). Still, virtually may crave an extra incentive.

What type of incentive works all-time? A PowerReviews survey of more than 10,000 consumers found the post-obit:

From all of the options available, giving away free products might be platonic. Yous can mix that with an influencer marketing campaign and get more sales and traffic simultaneously.

Giving early on access to a production is another constructive mode to get consumer reviews.

Finally, y'all get the virtually common option: coupons. Offering a coupon or discount can increase the likelihood that a buyer will write a review.

Time your message

Before you transport your email or notification, you want to await a few days after the logistics visitor delivers the product. Ignore the appointment your fulfillment middle ships a product and focus only on the product delivery date.

From that date onwards, think how much it will take for a customer to try a product. Almost importantly, think about the fourth dimension it will take them to see the value of your production.

For products in categories like clothing and supplements, this won't represent more than a few days. For tech products and other more complex products, you lot may need to wait a bit more.

As a rule of thumb, wait at least four to five days after the production delivery before asking for a review.

You can use a tool like AfterShip to create automated e-mail and notification sequences using the product delivery date similar I just explained.

Use the right words

Yous want to enquire for a customer review, but how do yous go about it? The customer may exist happy with your product, just why should they care about the review? The incentives shown before volition assistance greatly, only you should also mind the words yous utilise.

According to Yotpo research, adding a shop or business name to an email'southward subject field line boosts the review conversion rate by three.7%. Consider asking a question, as requests with question marks lead to an average increase of 15.7%.

In the side by side section, you lot volition encounter some templates to ask for client reviews. Before we do then, I want to leave you with i final tip: make the product review request concise andbeneficial to the recipient.

Three templates for asking customer reviews

Asking for a customer review may seem a relatively simple process for yous, but it's not for your customers. They are busy; sitting downwards to write downward a review for a product they bought some time ago may seem counterproductive or a waste of time.

With the three tactics we shared higher up, your customers should notice it much easier to write a review. However, how do y'all actually enquire for a review from customers?

Here we have summarized 3 templates so yous can copy and paste them (with some modifications to conform them to your make) in your email marketing tool:

Template #ane

How is [Product] working for you?

Hi [NAME],

Cheers for ordering [PRODUCT]! At present that you lot've had some fourth dimension to employ it, nosotros would love information technology if you lot could go out a review so that other shoppers tin can acquire from you lot.

Delight click here to leave a review.

Thank y'all,
[YOUR COMPANY]

Template #2

Review [PRODUCT] and win [INCENTIVE]

[NAME],

Nosotros hope you lot are enjoying [PRODUCT]! Do y'all have 3 minutes to give united states of america some feedback on your recent purchase? We're looking to make our products meliorate this year from our best customers like you.

Share your thoughts on how we can improve and win [INCENTIVE].

[CTA]

We appreciate your time,
[YOUR Company]

Template #3

[Name], what did you think of your recent purchase?

Howdy [NAME],

What practise you think of [Product]?

We love to hear your thoughts on how [PRODUCT] helped you with [PROBLEM].

If you lot take a moment, delight share your thoughts in a review!

[CTA]

Thank you!
[YOUR Visitor]

Determination

If you are confident that your customers love your products and the entire shopping feel, information technology shouldn't be complicated to enquire them for reviews. You should expect to see a small group of customers (unremarkably the biggest fans or the biggest skeptics) voice their opinions.

To avert any issues with negative reviews, consider surveying your customers. A survey will forecast any potential troubles that y'all should fix earlier starting to ask for reviews store-broad.

Finally, don't fret negative reviews. A few of them will make your product more than conceivable; what'south more, information technology may even make your fans more than loyal to your brand.

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Source: https://getsitecontrol.com/blog/how-to-ask-for-review-from-customers/

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